ACT-128: Visual Communications 1

Business, Entrepreneurship, & Professional Development
Architectural Construction
Academic Level
Course Subject
Course Number
Course Title
Visual Communications 1
Credit Hours
Instructor Contact Hours Per Semester
77.00 (for 15-week classes)
Student Contact Hours Per Semester
77.00 (for 15-week classes)
Grading Method
Catalog Course Description

Covers various digital presentation techniques, freehand architectural sketching, combined use of various manual and electronic drawing media, and color. Coursework explores multiple software applications including, but not limited to, AutoCAD, Google® SketchUp, Photoshop, and PowerPoint. Also discusses 3-dimensional (3-D) modeling, how to control lighting, shade and shadow, scene creation, rendering, the use of digital images for presentation displays, and the use of presentation software.

Goals, Topics, and Objectives

Core Course Topics
  1. Introduction to visual communications
  2. Basic terminology
  3. Freehand sketching techniques
  4. Basic modeling concepts
  5. Basic scene creation and composition
    • Focus
    • Balance
    • Proportion / perspective
    • Depth
    • Shade and shadow
    • Contrast
    • Texture
    • Tone
  6. AutoCAD
  7. Google® SketchUp
  8. Photoshop
  9. PowerPoint
  10. Creating and organizing a physical display
  11. Creating and organizing a digital display
  12. Rendering with felt-tipped pens and art markers
  13. Rendering with colored pencils and pastels
  14. Multimedia rendering (i.e., combining several media including manual and electronic).
Core Course Learning Objectives (Separated)
  1. Create and manipulate 3-D objects.
  2. Create, apply, and manipulate materials to objects.
  3. Create multiple views of a 3-D model including site plans, floor plans, elevations, sections, and perspective.
  4. Create a basic scene composition.
  5. Create and manipulate lights in a scene.
  6. Create and manipulate cameras in a scene.
  7. Manipulate the impact of shadows on a scene.
  8. Create and manipulate a scene based on the use of textural and tonal contrast.
  9. Create and manipulate entourage in a scene.
  10. Create color renderings of various views using digital techniques.
  11. Create color renderings using a combination of digital and manual techniques.
  12. Develop materials for a client presentation.*
  13. Sketch architectural objects, forms, and scenes.

Assessment and Requirements

Assessment of Academic Achievement

Assessment is based on performance of periodic lab projects. All assessment of student achievement is left to the discretion of the individual instructor.

Credit for Prior College-Level Learning

Options for Credit for Prior College-Level Learning
Other Details
  1. Provide, in writing, a request to the department indicating the proposed rationale for requesting credit and describing the type of college-level learning upon which the request is based.
  2. Submit a portfolio of work and documentation to substantiate the request.
  3. Schedule an interview with the appropriate instructor(s) to discuss the request and portfolio.

Approval Dates

Effective Term
Fall 2015
ILT Approval Date
Curriculum Committee Approval Date