ART-101, or Instructor Permission
Typography is the art of arranging type to create visually communicated messages. Covers typesetting, and layout design including history, anatomy, and and design fundamentals. Introduces Adobe Illustrator and InDesign. ART-107 is highly suggested prior to taking this course. This class meets for six (6) hours a week.
Goals, Topics, and Objectives
To provide students with knowledge of typography and the principles of layout design and its importance of typography as a tool for communicating visual messages.
- Anatomy of typeface design.
- Identify the anatomical parts and measurements of letters.
- Classification of typeface design: Serif (old, transitional, modern), san-serif (humanist, geometric, grotesque), slab serif, script, and display
- Classify and sketch type with pencil on paper from each of the major classifications.
- Type setting techniques and best practices.
- Exhibit proper use of typesetting techniques including manual leading, kerning, and various forms of justification.
- Grid and layout. Construct page layouts based on a grid. Show a variety of grid systems and explain appropriate use for each.
- Experiment with concepts for a design on paper (or digital) and then produce the design using Adobe drawing tools.
- Designing for legibility and the communication of intended message
- Show evidence in their design solutions of an understanding of design concepts and principles such as typographic hierarchy, optical adjustment, visual alignment, and grid systems.
- Historical and typographic trends. Introduction to periods of designs as well as notable designers and typographers
- Examine well-known typefaces such as Bodoni, Caslon, Garamond, Helvetica, Garamond, and Univers.
- Illustrate and articulate an understanding of typographic trends such as Bauhaus, International Style and experimental typography.
- Discuss ways to research historical and typographic trends. Introduce periods of designs as well as notable designers and typographers.
- Identify the anatomical parts and measurements of letters.
- Identify and sketch type with pencil on tracing paper from each of the major classifications.
- Exhibit proper use of typesetting techniques including manual leading, kerning, and various forms of justification.
- Sketch concepts for a design on tracing paper and then produce the design using Adobe drawing tools.
- Show evidence in their design solutions of an understanding of design concepts and principles such as typographic hierarchy, optical adjustment, visual alignment, and grid systems.
- Recognize well-known typefaces such as Bodoni, Caslon, Garamond, Helvetica, Garamond, and Univers.
- Illustrate and articulate an understanding of typographic trends such as Bauhaus and experimental.
Assessment and Requirements
- Written and designed projects as described in the course syllabus.
- Class Participation includes discussions and critiques
- Unit tests and final exam as described in the course syllabus.
Text to be determined by the department/instructor
Outcomes
Credit for Prior College-Level Learning
Provide, in writing, a request to the department. Indicate the rationale for requesting credit and describing the type of college-level learning or course descriptions. Portfolio must contain 3-5 pieces of evidence that illustrates competency in all course learning objectives. Department faculty will evaluate submitted portfolios based on the evaluation rubric. Evaluation rubric and student checklist located in Division Office. Interview with appropriate departmental faculty to discuss the request and work samples.
Interview, given in department by department faculty. Faculty will interview applicants based on submitted portfolio and will assess against evaluation rubric. Evaluation rubric and student checklist located in Division Office.
Determined by department.