ART-114 or Instructor Permission
Builds on skills developed in ART-114. Covers intermediate design solutions for a variety of media including print and digital using the Adobe Creative Software Suite. Focuses on creating materials for brand identity and provides an introduction into User Experience (UX) design. This class meets for six (6) hours a week.
Goals, Topics, and Objectives
- Interpret and apply symbolism in design strategy.
- Conceptual development.
- Employ research, planning, preliminary sketching, and applied color theory in the creation of a design strategy.
- Discuss the importance of recording design process for clients, portfolios and college transfer.
- Develop a process binder that includes all process work up to and including the final solutions. The process binder would demonstrate the design process from brainstorming techniques, sketching, to the final solution, in a well organized and designed digital package.
- Branding and terminology.
- Articulate an understanding of design terminology.
- Create brand strategy for a defined project.
- Work across the Adobe platform to create design solutions.
- Manage importing and exporting files for use between software programs.
- Evaluate and use appropriate software within the suite for a given application.
- Designing for digital products (UX) and social media.
- Design materials appropriate for digital and mobile interfaces and social media platforms.
- Color Theory and Color Practices
- Interpret color theory and meaning to apply appropriate color for intended communications.
- Select appropriate Pantone colors for print and identity
- Printing, digital output, and PDF formats.
- Evaluate design strategies which lead to the correct saving and desired output of documents.
- Preliminary critiques and revision as part of design methodology.
- Perform self analysis and peer critique.
Assessment and Requirements
- Projects as described in the course syllabus
- Tests as described in the course syllabus
- Class Participation includes discussions and critiques.
- Capstone project which incorporates cross-platform, cross-output considerations
Text to be determined by the department/instructor
Credit for Prior College-Level Learning
Provide, in writing, a request to the department. Indicate the rationale for requesting credit and describing the type of college-level learning or course descriptions. Portfolio must contain 3-5 pieces of evidence that illustrates competency in all course learning objectives. Department faculty will evaluate submitted portfolios based on the evaluation rubric. Evaluation rubric and student checklist located in Division Office. Interview with appropriate departmental faculty to discuss the request and work samples.
Interview, given in department by department faculty. Faculty will interview applicants based on submitted portfolio and will assess against evaluation rubric. Evaluation rubric and student checklist located in Division Office.
Determined by the department.