BBA-131: Introduction to Business

School
Business, Entrepreneurship, & Professional Development
Department
Business Administration
Academic Level
Undergraduate
Course Subject
Business Administration
Course Number
131
Course Title
Introduction to Business
Credit Hours
4.00
Instructor Contact Hours Per Semester
62.00 (for 15-week classes)
Student Contact Hours Per Semester
62.00 (for 15-week classes)
Grading Method
A-E
Pre-requisites
ENG-081 and ENG-093 eligible
Catalog Course Description

Presents an integrated examination of the American business system and the operations of business organizations. Covers theories of management and their application, production, operations, marketing, and financial management of firms.

Goals, Topics, and Objectives

Core Course Topics

Upon successful completion of this course, students should be able to:

  1. History, Development, and the Role of Business in Society and the American Economic System
    1. Analyze the history and development of the American business system.
    2. Analyze the role of business in the American economic system.
    3. Analyze the global context of business.
    4. Analyze the relationship between business and government.
  2. Theories of Management and Their Application
    1. Identify the four functions of management.
    2. Describe the levels of management and their relationship to the functions of management.
    3. Analyze the Planning function.
    4. Analyze the Controlling function.
    5. Compare and contrast the forms of business ownership.*
    6. Examine internal organizational structures.
    7. Analyze the process of staffing an organization.
    8. Compare and contrast styles of leadership.*
    9. Compare and contrast theories of motivation.*
  3. Production Management and Operations Management
    1. Compare and contrast Production Management and Operations Management.*
    2. Analyze the steps in production control.
    3. Analyze inventory control.
  4. Marketing Management
    1. Compare and contrast the components of the Marketing Mix.*
    2. Analyze market segmentation.
    3. Analyze the product life cycle.*
    4. Analyze the steps in product development.*
    5. Analyze pricing strategies.
    6. Compare and contrast the components of the Promotional Mix.*
    7. Define advertising.
    8. Compare and contrast advertising media.
    9. Analyze publicity.
    10. Analyze personal selling.
    11. Analyze sales promotion.
    12. Compare and contrast the channels of distribution.*
    13. Compare and contrast the role of wholesalers and retailers.
    14. Compare and contrast the methods of physical distribution.
    15. Analyze logistics management.
    16. Analyze supply chain management.
  5. Financial Management
    1. Compare and contrast the Accounting and Finance functions.
    2. Explain the purpose of a balance sheet.
    3. Identify the components of a balance sheet.
    4. Explain the purpose of an income statement.
    5. Identify the components of an income statement.
    6. Analyze the concept of cash flow.*
    7. Compare and contrast the sources of short-term financing.
    8. Compare and contrast the sources of long-term financing.
    9. Analyze the role of financial markets.

Assessment and Requirements

Assessment of Academic Achievement

Students will be assessed through tests, quizzes, assignments, and/or class participation.

Approval Dates

Effective Term
Fall 2015
ILT Approval Date
09/29/2015
Curriculum Committee Approval Date
10/05/2015