Examines written, oral, and listening skills as used in a business environment with a major focus on how to properly construct and edit both internal and external documents. Presents proven theories to utilize principles and styles of effective written communication to analyze case studies; to create appropriate documents; and to compose business letters, memos, and employment-related documents. Methods to develop proper planning, organizing, and outlining skills are presented.
Goals, Topics, and Objectives
Upon successful completion of this course, students should be able to:
- Communication in Today's Workplace
- Critique case problems to determine whether the principles of business culture and gender sensitivity have been applied.
- Develop specific responses for business communiques using case studies and writing improvement cases.
- The Writing Process
- Compose sentences and paragraphs that effectively build written communication by demonstrating mastery of the writing process including audience analysis, prewriting, writing, and revising.
- Apply accepted principles of grammar, punctutation, and style.
- Electronic Messages
- Explain how and why organizations exchange paper-based and electronic messages.
- Using the 3 x 3 Writing Process (pre-write, write, and revise), compose and format effective messages.*
- Positive, Negative, and Persuasive Messages
- Compose positive messages using the "Good News" strategy.
- Compose negative messages using the "Bad News" strategy.
- Compose persuasive messages using the "AIDA" approach -- attention, interest and desire, and the request for an action.
- Predict the impact that a communication will have on the reader.
- Employment Communications
- Appraise and identify one's strengths and weaknesses in relation to an employment search.
- Write an effective resume and an effective cover letter.
- Simulate an interview.
- Professionalism at Work
- Differentiate between good and bad behavior in the workplace.
- Discuss business etiquette and ethics.
- Identify the characteristics of an effective team.
- Discuss skill sets needed to work with dysfunctional teams.
- Discuss effective verbal and non-verbal communication.
- Team Technology Project
- Compose, design, and construct a team technology project based upon criteria that will require Internet-based research.
Assessment and Requirements
Students will be assessed through tests, quizzes, homework, and/or class participation. Students also participate in team and Web activities including the creation of a technology project.