BBA-231: Business Office Communications

School
Business, Entrepreneurship, & Professional Development
Department
Business Administration
Academic Level
Undergraduate
Course Subject
Business Administration
Course Number
231
Course Title
Business Office Communications
Credit Hours
3.00
Instructor Contact Hours Per Semester
47.00 (for 15-week classes)
Student Contact Hours Per Semester
47.00 (for 15-week classes)
Grading Method
A-E
Pre-requisites
BBA-110 with a C grade or better
Catalog Course Description

Examines written, oral, and listening skills as used in a business environment with a major focus on how to properly construct and edit both internal and external documents. Presents proven theories to utilize principles and styles of effective written communication to analyze case studies; to create appropriate documents; and to compose business letters, memos, and employment-related documents. Methods to develop proper planning, organizing, and outlining skills are presented.

Goals, Topics, and Objectives

Core Course Topics

Upon successful completion of this course, students should be able to:

  1. Communication in Today's Workplace
    1. Critique case problems to determine whether the principles of business culture and gender sensitivity have been applied.
    2. Develop specific responses for business communiques using case studies and writing improvement cases.
  2. The Writing Process
    1. Compose sentences and paragraphs that effectively build written communication by demonstrating mastery of the writing process including audience analysis, prewriting, writing, and revising.
    2. Apply accepted principles of grammar, punctutation, and style.
  3. Electronic Messages
    1. Explain how and why organizations exchange paper-based and electronic messages.
    2. Using the 3 x 3 Writing Process (pre-write, write, and revise), compose and format effective messages.*
  4. Positive, Negative, and Persuasive Messages
    1. Compose positive messages using the "Good News" strategy.
    2. Compose negative messages using the "Bad News" strategy.
    3. Compose persuasive messages using the "AIDA" approach -- attention, interest and desire, and the request for an action.
    4. Predict the impact that a communication will have on the reader.
  5. Employment Communications
    1. Appraise and identify one's strengths and weaknesses in relation to an employment search.
    2. Write an effective resume and an effective cover letter.
    3. Simulate an interview.
  6. Professionalism at Work
    1. Differentiate between good and bad behavior in the workplace.
    2. Discuss business etiquette and ethics.
    3. Identify the characteristics of an effective team.
    4. Discuss skill sets needed to work with dysfunctional teams.
    5. Discuss effective verbal and non-verbal communication.
  7. Team Technology Project
    1. Compose, design, and construct a team technology project based upon criteria that will require Internet-based research.

Assessment and Requirements

Assessment of Academic Achievement

Students will be assessed through tests, quizzes, homework, and/or class participation. Students also participate in team and Web activities including the creation of a technology project.

Approval Dates

Effective Term
Winter 2014
ILT Approval Date
11/02/2013
AALC Approval Date
12/02/2013
Curriculum Committee Approval Date
12/02/2013