School
Liberal Arts
Division
Communication & Media
Department
Media Communication Arts
Academic Level
Undergraduate
Course Subject
Media Communication Arts
Course Number
241
Course Title
Media Writing
Credit Hours
3.00
Instructor Contact Hours Per Semester
47.00 (for 15-week classes)
Student Contact Hours Per Semester
47.00 (for 15-week classes)
Grading Method
A-E
Pre-requisites
Eligible to take ENG courses at HFC As this course utilizes some specialized computer-based software, basic knowledge of computer operations is necessary.
Catalog Course Description
Offers an analysis of and practice with the forms and formats of mass media script writing: commercial, promotional, public service, instructional, and dramatic.
Goals, Topics, and Objectives
Core Course Topics
- Mechanics of Media Writing
- Radio Commercials
- Television Commericials
- Radio & TV Public Service Announcements and their Campaigns
- TV Story Concepts
- Dramatic Film Story Concept
- TV/Film Treatment/Synopsis
- Adaptations
- Dramatic Film/TV Script: Treatment and First Act Excerpts
Core Course Learning Objectives (Separated)
- Distinguish between the several major formats of radio, film & TV copy, and script writing.
- Compose industry-standard radio and television commercials.
- Justify specific radio and television public service campaigns and announcements.
- Develop specific radio and television public service campaigns and announcements.
- Break down the traditional dramatic elements and structure of story for both television and film.
- Explain the traditional dramatic elements and structure of story for both television and film.
- Execute professional mechanics and style of a television and/or feature film treatment.
- Construct an adaptation from a work of written text.
- Compose and defend components of Act 1 of a film script or TV pilot.
Assessment and Requirements
Assessment of Academic Achievement
- Graded written radio and TV spot scripts, written IDs, public service announcements, and creative script creation.
- Graded small group classroom presentation of collaborative commercial campaign layouts.
- Measurement of verbal participation and description of creative campaigns from real-world analysis and debate.
- Measurement of verbal participation and description of TV and film examples from real-world analysis and debate.
- Review of portfolio of critical original work produced.
Outcomes
General Education Categories
- Humanities and Fine Arts
MTA Categories
- Category 5: Humanities and Fine Arts
Satisfies Wellness Requirement
No
Credit for Prior College-Level Learning
Effective Term
Winter 2024