A survey course investigating the various electronic communication media, as well as print media, from historical, economic, ethical and social viewpoints.
Goals, Topics, and Objectives
To introduce and develop media literacy in students, by studying the history and major critical issues of the electronic and print media of today, especially in regard to the “consumption” of news but also entertainment as provided by the media monopolies and how it all affects our everyday lives and our relationships to our society and our world.
- Mass Communication and Media Literacy
- Radio and Recordings
- Television, Cable, and Mobile Video
- Video Games
- Internet and World Wide Web
- Public Relations and Advertising
- Theories and Effects
- Media Freedom, Regulation, and Ethics
- Global Media
- Define mass communication and relate how media literacy is critical and necessary in all aspects of it.
- Explain the role of converging media in changing political and cultural dynamics on the local, national and global stage.
- Illustrate the history of how print communication technologies originated and developed into what they are today (i.e. books, newspapers and magazines).
- Illustrate the history of how electronic and digital communication technologies originated and developed into what they are today (i.e. film, radio, recordings, TV, cable and mobile video, social media, video games, Internet and world wide web).
- Identify the behind-the-scenes operations and decision-making processes of all major telecommunication industries.
- Compare and contrast a variety of relationships between the media and their audiences, and analyze what the role of PR and Advertising has evolved into in the changing times.
- Justify the general theory that media content provides insight into ourselves and our culture, and explain the value and importance in media effects research.
- Know of the ongoing government regulation of the U.S. media, as well as the constitutional and principles that guide it.
- Analyze the ethical and philosophical issues that arise in media culture, and contrast the range of viewpoints regarding each issue.
- Develop and assess a realistic world view based on an appropriate plan for media use, and compare and differentiate global media with that of U.S. media.
Assessment and Requirements
- Tests on key historical events, persons, laws, and theories.
- Evaluation of critical writing assignments.