TCM-241: Media Writing

School
Liberal Arts
Division
Communication & Media
Department
Telecommunications
Academic Level
Undergraduate
Course Subject
Telecommunication
Course Number
241
Course Title
Media Writing
Credit Hours
3.00
Instructor Contact Hours Per Semester
47.00 (for 15-week classes)
Student Contact Hours Per Semester
47.00 (for 15-week classes)
Grading Method
A-E
Pre-requisites
Eligible to take ENG courses at HFC.
Catalog Course Description

Offers an analysis of and practice with the forms and formats of mass media script writing: commercial, promotional, public service, instructional, and dramatic.

Goals, Topics, and Objectives

Core Course Topics
  1. Mechanics of Media Writing
  2. Radio Commercials
  3. Television Commericials
  4. Radio & TV Public Service Announcements and their Campaigns
  5. TV Story Concepts
  6. Dramatic Film Story Concept
  7. TV Treatment
  8. Adaptations
  9. Dramatic Film Script: Treatment and First Act
Core Course Learning Objectives (Separated)
  • Distinguish between the several major formats of radio, film & TV copy, and script writing.
  • Compose industry-standard radio and television commercials.
  • Justify specific radio and television public service campaigns and announcements.
  • Develop specific radio and television public service campaigns and announcements.
  • Break down the traditional dramatic elements and structure of story for both television and film.
  • Explain the traditional dramatic elements and structure of story for both television and film.
  • Execute professional mechanics and style of a television and/or feature film treatment.
  • Construct an adaptation from a work of written text.
  • Compose and defend components of Act 1 of a film script or TV pilot.

Assessment and Requirements

Assessment of Academic Achievement
  • Graded written radio and TV spot scripts, written IDs, public service announcements, and creative script creation.
  • Graded small group classroom presentation of collaborative commercial campaign layouts.
  • Measurement of verbal participation and description of creative campaigns from real-world analysis and debate.
  • Measurement of verbal participation and description of TV and film examples from real-world analysis and debate.
  • Review of portfolio of critical original work produced.

Outcomes

General Education Categories
  • Humanities and Fine Arts
MTA Categories
  • Category 5: Humanities and Fine Arts
Satisfies Wellness Requirement
No

Credit for Prior College-Level Learning

Options for Credit for Prior College-Level Learning
Other
Effective Term
Winter 2022