TCM-241: Media Writing

School
Liberal Arts
Department
Telecommunication
Academic Level
Undergraduate
Course Subject
Telecommunication
Course Number
241
Course Title
Media Writing
Credit Hours
3.00
Instructor Contact Hours Per Semester
47.00 (for 15-week classes)
Student Contact Hours Per Semester
47.00 (for 15-week classes)
Grading Method
A-E
Pre-requisites
ENG-131
Catalog Course Description

Offers an analysis of and practice with the forms and formats of mass media script writing: commercial, promotional, public service, instructional, and dramatic.

Goals, Topics, and Objectives

Core Course Topics
  1. Mechanics of Media Writing
  2. Radio Commercials
  3. Television Commericials
  4. Radio & TV Public Service Announcements and their Campaigns
  5. TV Story Concepts
  6. Dramatic Film Story Concept
  7. TV Treatment
  8. Adaptations
  9. Dramatic Film Script: Treatment and First Act
Core Course Learning Objectives (Separated)
  • Distinguish between the several major formats of radio, film & TV copy, and script writing.
  • Compose industry-standard radio and television commercials.
  • Justify specific radio and television public service campaigns and announcements.
  • Develop specific radio and television public service campaigns and announcements.
  • Break down the traditional dramatic elements and structure of story for both television and film.
  • Explain the traditional dramatic elements and structure of story for both television and film.
  • Execute professional mechanics and style of a television and/or feature film treatment.
  • Construct an adaptation from a work of written text.
  • Compose and defend components of Act 1 of a film script or TV pilot.

Assessment and Requirements

Assessment of Academic Achievement
  • Graded written radio and TV spot scripts, written IDs, public service announcements, and creative script creation.
  • Graded small group classroom presentation of collaborative commercial campaign layouts.
  • Measurement of verbal participation and description of creative campaigns from real-world analysis and debate.
  • Measurement of verbal participation and description of TV and film examples from real-world analysis and debate.
  • Review of portfolio of critical original work produced.

Credit for Prior College-Level Learning

Options for Credit for Prior College-Level Learning
Other

Approval Dates

Effective Term
Fall 2019
ILT Approval Date
02/18/2019
AALC Approval Date
02/20/2019
Curriculum Committee Approval Date
03/11/2019