BBA-252: Principles of Marketing

Catalog Info

Effective Term
Summer 2014
Title when registering
Principles of Marketing
Credit Hours
Contact Hours Per Week
3 (for 15-week classes)
Course Description

Focuses on marketing functions and institutions, the policies of marketing agencies, and current marketing channels. Also covers the retailing and wholesaling of consumer goods and raw materials, pricing policies and practices, anti-competitive practices, recent governmental activities affecting marketing, and the individual creation of a marketing plan.

BBA-131 with a C grade or better AND ENG-131 eligible
Course Satisfies MACRAO Requirements
Office Contact
School of Business, Entrepreneurship, and Professional Development: 313-845-9645,, Technology Bldg, Room: E-211