BBA-252: Principles of Marketing

WebAdvisor Title
Prin of Marketing

Catalog Info

Credit Hours
3.00
Contact Hours
3.00
Course Description

Focuses on marketing functions and institutions, the policies of marketing agencies, and current marketing channels. Also covers the retailing and wholesaling of consumer goods and raw materials, pricing policies and practices, anti-competitive practices, recent governmental activities affecting marketing, and the individual creation of a marketing plan.

Pre-requisites
BBA-131 with a C grade or better AND ENG-131 Eligible
Course Satisfies MACRAO Requirements
No