BBA-252: Principles of Marketing

Catalog Info

Title when registering
Principles of Marketing
Credit Hours
Contact Hours Per Week
3 (for 15-week classes)
BBA-131 with a C grade or better AND ENG-131 eligible
Course Description

Focuses on marketing functions and institutions, the policies of marketing agencies, and current marketing channels. Also covers the retailing and wholesaling of consumer goods and raw materials, pricing policies and practices, anti-competitive practices, and recent governmental activities affecting marketing.

Office Contact
School of Business, Entrepreneurship, and Professional Development: 313-845-9645,, Technology Bldg, Room: E-211
Requirements are subject to change. The information represented here is effective starting Fall 2021 and applies to the current catalog year. If you were admitted prior to this year, please check your requirements under the My Progress section of HFC Self Service.