HOSP-250: Hospitality and Travel Marketing

Catalog Info

Title when registering
Hospitality & Travel Marketing
Credit Hours
3.00
Contact Hours Per Week
3 (for 15-week classes)
Course Description

Explores the need and value of a cooperative marketing effort among hotels, airlines, restaurants, travel agents, and other important industry groups. Discusses research and analysis, the development and implementation of marketing plans and strategies, advertising, promotions, public relations, and pricing structures.

Pre-requisites
HOSP-211
Office Contact
School of Business, Entrepreneurship, and Professional Development: 313-845-9645, bepdinfo@hfcc.edu, Technology Bldg, Room: E-211
Requirements are subject to change. The information represented here is effective starting Winter 2018 and applies to the current catalog year. If you were admitted prior to this year, please check your requirements under the My Progress section of HFC Self Service.