Catalog Info
Effective Term
Fall 2014
WebAdvisor Title
Hospitality & Travel Marketing
Credit Hours
3.00
Contact Hours Per Week
3 (for 15-week classes)
Course Description
Explores the need and value of a cooperative marketing effort among hotels, airlines, restaurants, travel agents, and other important industry groups. Discusses research and analysis, the development and implementation of marketing plans and strategies, advertising, promotions, public relations, and pricing structures.
Pre-requisites
ENG-131 and HOSP-211
Course Satisfies MACRAO Requirements
No