Catalog Info
Requirements are subject to change.
The information represented here is effective starting Winter 2018 and applies to the current catalog year.
If you were admitted prior to this year, please check your requirements under the
My Progress section of HFC Self Service.
Title when registering
Hospitality & Travel Marketing
Credit Hours
3.00
Contact Hours Per Week
3 (for 15-week classes)
Course Description
Explores the need and value of a cooperative marketing effort among hotels, airlines, restaurants, travel agents, and other important industry groups. Discusses research and analysis, the development and implementation of marketing plans and strategies, advertising, promotions, public relations, and pricing structures.
Pre-requisites
HOSP-211